World Vision embark on a transformation of their own

5th Jan, 2022
by Ed

The right time for change.

Since 1950 World Vision has worked tirelessly to transform some of the planet’s most vulnerable communities. Providing relief in emergency situations, long-term community development and advocating for local and global political change to assist millions of people worldwide. However, their approach to digital was yet to play catch up. A responsive and flexible new web platform was what they were after, and they put their faith in us to deliver it.

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Developing a clear vision of the customer.

Despite interacting with isolated communities every day, World Vision lacked an understanding of their supporters’ holistic digital experience. In today’s multi-channel landscape, both parties understood how important it was to put the customer experience first, and to design a platform flexible enough to cater for the different needs of individual supporters.

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An immersive experience for all supporters.

Developed on Kentico 8.2, the new World Vision site takes users on a journey through the communities in which their donation dollars help to make a difference. Kentico’s flexible, user friendly CMS allows the World Vision team to quickly update the site during disasters from anywhere in the world. The ability to tell these stories in real time is a powerful way of generating support where and when it’s needed most.

Powerful design elements inject a palpable sense of emotion throughout the site. Utilising full width imagery mixed with words allows the communities supporters help to build to tell their own stories.

To maintain the personal relationships World Vision has developed with their loyal supporters, their CRM was integrated into the new platform. Donation histories, personal details and fund raising event info are now part of a supporters’ digital profile. This level of personalisation, combined with Kentico’s CxM capabilities allows World Vision to capitalise on the individual habits of their supporters, delivering the right message to the right supporter at the right time.

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Results we can all be thankful for.

Since its launch in March the fully responsive new site has returned a number of encouraging statistics. Mobile usage is up nearly 20% and World Vision’s annual 40 Hour Famine challenge generated a 25% increase in online donations

Enhancement and optimisation of the platform are ongoing and we continue to work closely with the team at World Vision to lead them through their digital transformation.

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