Finding the bed that’s just right
8th Apr, 2016
Sleepyhead New Zealand tasked us with boosting their Top of Bed (TOB) sales. That’s pillows, duvets and mattress protectors in layman’s terms. The project also provided an opportunity for the team to delve into the front end development of the old bed selector and streamline the user experience.
The updated Selector, relaunched as the Sleep Selector, allows you to provide a small amount of personal information about your sleeping habits, requirements and issues. This information forms the basis of your personalised Sleep Solution. From here the Sleep Selector can recommend bed, base and TOB combinations within your price range. Once your Sleep Solution is complete, you’re emailed a copy to take along to your nearest retailer.
User completions are up 70%, the abandonment rate has fallen by 15% and conversions have increased by 28%.
So far the Sleep Selector has been producing the kind of results the development team keep up their sleeves for review time. And so they should. User completions are up 70%, the abandonment rate has fallen by 15% and conversions have increased by 28%.
To try the Sleep Selector and find your own Sleep Solution, follow this link: https://www.sleepyhead.co.nz/sleep-selector/sleep-selector