Heineken – Crack The Case

5th Jul, 2013
by Nick Downes

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PURPOSE

To provide a New Zealand market skill based entry mechanic for the global Heineken campaign celebrating the 23rd James Bond film release, Skyfall.

BUILT
Using Kentico CMS

FUNCTIONALITY
An interactive ‘digital’ code that required users to guess the find and select the correct code within a limited time. Codes changed daily and when ‘cracked’ successfully, could randomly award the consumer with an instant prize of double passes to see the film nationwide, as well as entering all consumers into weekly draw for $50,000 of the latest Sony gear.