Preparing Furnware to make their mark
18th Jan, 2017
The world meets Furnware
Furnware, New Zealand’s largest educational furniture manufacturers aren’t in the business of slowing down. With global expansion on the cards and a new visual identity locked in, Furnware needed a new online home to tell their brand story and showcase their extensive range. The new site needed to be a place to engage in conversations around performance, product and inspiration in order to establish credibility and generate new qualified leads.
Tailoring the experience for a changing world
Furnware.co.nz was designed and developed by the Union team over a 4 month period. The new site utilises a number of Kentico features to provide a slick experience for the user including user personalisation by country and custom development support for our responsive image cropping tool.
Furnware’s marketing team are now able to track their customer throughout the entire site thanks to Kentico EMS’ user journey mapping capabilities and deliver personalised email marketing via the Kentico built-in module.
Making it part of the furniture
Furnware now have a site that represents the innovative company they are. It’s the online focal point for their new brand and a technology tool that’s helping them expand across a number of international markets.