Facebook announces the Chur Button

1st Apr, 2013
by Reece Witters

“Facebook announces the 'Chur' Button. See full announcement here: http://bit.ly/ChurButton

It was a long time coming, but on April 1 2013 Facebook announced the ‘Chur’ Button. And thousands of fullas on Facebook took the bait. As seen on Tui’s Facebook Page.

Nothing like a good ol’ April Fools to poke a bit of fun around and make a few roosters look like headless chooks. Classic Tui, up to their usual tricks, was the general response. And the response was far reaching…

The Chur Button skinny…

  • 3,979 - Likes* 
  • 1,833 - Shares*
  • 146 - Comments*
  • 6,640 - Bit.ly link clicks*
  • Nada, zilch, zip, zero - Budget

*and counting

UNION Business Development Director, Matt Townsend, also showed he ‘Liked’ a bit of Chur, an action that was subsequently Liked by Adnan Khan, Facebook New Zealand Account Manager. Don’t you worry Ads, we saw that and we thought it was pretty Chur!