A True Digital Partnership

15th Mar, 2013
by Matt Townsend

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THE BRIEF

Act as the gatekeeper and trusted advisor for all of DB Breweries digital marketing activity

OUR GOAL

To create market leading digital properties for DB brands

To actively grow DB brand digital activity year on year with a firm view on commercial outcomes

a single consolidated database as the home for all digital activity for all brands across web, social, mobile, and consumer promotions…

SNAPSHOT

  • 7 year relationship and ongoing
  • Digital strategy and production for all major DB consumer brands including Heineken, Tui, Monteiths, DB Export, Tiger and Crabbies
  • Support for new products launched {most recently Crabbies}
  • Planning, production and management of all digital activity {across all brands}
  • Quarterly and annual strategic planning to deliver best practice results
  • Strategy & UX consulting on the DB Trade SAP portal

THE LOWDOWN

Digital strategy, campaign strategy, conversation planning & Social Media management

Website design and development, CRM integration and management, digital asset production

Agency & media partnerships, digital gatekeeping, channel management

HIGHLIGHTS

17 digital campaigns delivered for DB brands last quarter

51,000 new fans and/or subscribers last quarter

314,000 people who have actively asked to be a part of the DB brands family {mobile, email, physical}