Making Tui Sing
We cracked the top off Tui and blew it open with a brand new website in late 2014. As expected, outward appearances decieve the eye, for the website is chock-full of advanced tech and functionality that a real life Tui would struggle to understand.
Taking The Big Pain out of Little Shop
When we heard that New World was bringing back its mini collectibles, we knew we had to get in on the action.
A PUMPED-UP ALL BLACKS EXPERIENCE
Continuing the success of Pump's limited edition All Blacks labels, Union sought to extend and enhance the activation through digital.
A/B Testing Gets Results
We elevated 1Above's website experience with a fleet of tools and landing pages to measure the best result. Better than winging it, and also better than trying to think of more aviation puns.
Unlike that time your friend sounded a blowhorn in your face after a heavy night out, native advertising is all about slotting in key messaging unnoticed.
It all starts with a great idea.
A digitally holistic approach to campaign management means that even if you literally live under a rock, you would have heard of this one.
It's all going down as business goes up.
Union has grown, and to facilitate this growth we've tickled the top deck a little bit to shape up. Read on for more:
DIGITAL CAT TRENDS
Digital marketing trends. They are certainly around, but how do you identify the relevant ones? Also, the gold mine that is robotic cats.
In the pursuit of brand consistency across touch points, you must respect Facebook like you would a digital, illusory brother.
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Hyper Island: The Digital (R)evolution
Union brought Hyper Island's Open Master Classes to New Zealand in June 2014. Watch the video and read more about it here.
Facebook Relax Rules
Facebook has finally relaxed the rule against incentivising native engagement on Timeline, no longer are promotions only confined to apps.
Why Personality Matters.
78% of business leaders believe in the power of personality, and here's why:
Get a Room
Running an Integrated Campaign means getting the right people in the right room, at the right time. Possibly even at the beach. Right.
Black Magazine's New Website
How Black and White came together to make... Black.
Google AdWords Quick Tips
Google AdWords tips straight from the shop floor.
A True Digital Partnership
From fledgling roots working on Tui's first website we are now the lead digital partner for all digital activity across the DB brand family
Heineken Goes Live With Heineken Live
Heineken’s latest digital adventure has arrived in the form of Heineken Live.
Awesome is always welcome!
Are you super, bordering on super-dooper? We’re down for a natter.
A gorgeous and functional website that showcases the high quality food and service offerings as well as promoting Collective's two venues, The Wharf and Orakei Bay.
Fisher & Paykel Celebrates Rich Silver Ferns History
Monteith’s Master Brand
An interactive site that profiles the uniqueness of each of the Monteith’s brews as well as showcasing Monteith’s West Coast heritage.
LOOKING GOOD: Like an All Black-A-Like
ENGAGE BackingBlack fans via Facebook to leverage Telecom’s sponsorship of The All Blacks and RETAIN positive brand association.
Showcases Generate KiwiSaver’s offer as a KiwiSaver Investment provider to the New Zealand public and allows user’s to apply to join or transfer online. Advisor login area provides step-by-step Online Sales Tool and documentation.
#TrendyTimes for #Facebook
"Hashtags are more than just content filters or trending topics, they have become social cues for humor and everyday street speak, online or not."
User Experience: Making Memories
Meaningful and Memorable User Experiences
Heineken – Crack the Case
To provide a New Zealand market skill based entry mechanic for the global Heineken campaign celebrating the 23rd James Bond film release, Skyfall.
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UNION Showcased on Facebook Studio
As digital campaign specialists, we’re rather nifty when it comes to the social media ‘arena’, in particular Facebook.
Exhibits all that Pakuranga Plaza has to offer, as well as home to basic information such as store hours & specials.
Way Out Back
Showcasing Australian Safaris
And The Winner Is...
We are so thrilled to announce not one, but two awards for Wharekauhau Wine & Food Society, one of our esteemed clients.
We Are Union
We deliver insight-led digital campaigns
From this point forward the company hereto known as Federation Media will be known as Union. Bring it.
Allow customers to take out a short-term, small loan online in minutes.
10 Weeks, 125+ Contenders, 1 Miss Tui
Unearth and celebrate the one New Zealand female Tui advocate who showcases the Tui brand pillars: Worthiness; Irreverence; Camaraderie and Ingenuity, most effectively in a ‘beauty’ contest with a Tui twist.
Tiger Translate celebrates and showcases NZ's best emerging music and artistic talent, and with input from an engaged online community, we sent the best entrants to Tiger Translate Dubai on the back of kick-ass free Tiger gig in Auckland City.
SUBJECT: Laneways Email You Can’t Ignore from Union
Used digital media to leverage the popularity of the BackingBlack offline interactions to create a truly integrated fan experience.
Facebook announces the 'Chur' Button
Nothing like a good ol’ April Fools to poke a bit of fun around and make a few roosters look like headless chooks. Classic Tui, up to their usual tricks was the general response. And the response was far reaching…
Are the Silver Ferns as handy in the kitchen as they are on-court? This is the burning question we shared with Fisher & Paykel, so we threw them in the kitchen, with an award-winning chef and got the fans to decide.
A new era for Kensington Swan
In 2011 we had the pleasure to partner with development specialists Provoke to deliver a new website for our super client Kensington Swan, one of the premier law firms in New Zealand.
Year of Mobile
There is a massive amount of hype around mobile as a marketing channel, and despite it having been “the year of the mobile” for the last 5 years it really feels like the next 12 months will see mobile step up as a legitimate channel to go alongside the incumbents of TV and print.
Mission Bay served on Ice with Tasty Results
The HUGE success of Mission Bay On Ice digital campaign belongs to a fully integrated and targeted execution of what was a hugely desirable social object – an ice skating rink at Mission Bay.
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UNION Make Big Splash in 2012
To celebrate the pending arrival of that jolly man in the red-velvet jump suit, a gold ol’ fashioned knees-up was in order to kick off the silly season.
King Content - Keeping It Real
How many predictions for the coming year have you read? And how many of them are the same?
Online vs. Offline
What is it about the main stage at R&V, jumping off the rocks at Maraetotara, or watching the AB’s win at Eden Park?
Quick and Easy Productivity Hacks
As a web developer I didn’t expect to get schooled by an 85 year old woman but that’s how it went.
Responsive Email Design
Ever get that feeling you have super fat fingers when you click the wrong thing on your iPhone?
Make Friends, Not Fans
What is that thing we can do to help make our customers' lives simpler, less confusing, less alienating, more efficient, more meaningful and just plain better?
Pinterest and the Design Process
Our design team are avid pinners, and there’s no question why.
Public consultation at its very best...